Documentary film marketing strategies

With so many factors to consider and different paths to go down, the new guide to short film exhibition, distribution and marketing from the random acts network is a vital resource. This 12 week movie marketing plan will help you sketch out a way to promote your film. Known to some as the best viral marketing campaign of all times, it is basic by todays standards, but at the time it was truly revolutionary. These are the 8 best movie marketing campaigns of 2018 so far. Rise of the new marketing, a new documentary by the content marketing institute, is the first comprehensive film of its kind for the industry. How to create a movie marketing plan without going crazy. How has movie marketing and distribution evolved over time.

This plan provides grassroots strategies you can implement over a 12 week period. Ideas for promoting and marketing documentaries your. A workshop at the recent oregon doc camp, presented by women in film portland, focused on developing a distribution and marketing strategy for documentaries. Why a brand strategy agency is using documentary films to help marketers. Ideas for promoting and marketing documentaries upload your film. Suddenly that films marketing featured a lot more scenes in wakanda and included a lot more focus on tchalla and the other. Filmmakers need to get a good, rocksolid understanding of how film distribution works. Why a brand strategy agency is using documentary films to. With a film marketing plan you can now market directly to film audiences at the fraction of traditional hollywood marketing budgets. How to build your documentarys distribution strategy. This is the granddaddy of todays movie advertising strategies. In this marketing plan you will find a comprehensive plan for the film the know how, a lighthearted documentary about discovering how little we know about the world.

Short film exhibition, distribution, marketing guide. Jan 19, 2020 the film industry provides several marketing careers that work to generate interest in the various productions the industry creates. Panelists caitlin boyle of film sprout, julie whang of tugg, and amanda elder of collective eye films detailed the roles their companies play in the new world of hybrid distribution. What was your marketing and release strategy for the film and how is reality. Another unique factor is that films and tv shows, by their very nature, are content gold mines a huge privilege when it comes to crafting a powerful content marketing strategy for an upcoming film or tv show launch. Strategies to engage students by guest blogger on october 26, 2015 5.

Uploading trailers and clips about your documentary gives you a way. While marketers may need to be more handsoff when it comes to producing a documentary film or series, its often to the benefit of the documentary if a marketer is. If youre still in the development stage of your documentary and need a cash infusion. While there are no guarantees that your movie will become the next viral, breakout hit, doing something is better than letting your movie collect dust. These are the 8 best movie marketing campaigns of 2018 so. This question was originally answered on quora by adi shankar. One final movie marketing strategy is the publicity stunt, an orchestrated media event where someone does something incredibly silly, dangerous or spectacular to draw further attention to the opening of the movie. You now hold a card that hollywood doesnt have, your own fanbase.